I have a strong appreciation for humanitarian work. When Randi Hill approached me about helping create an identity for a charity she helps with, I was super excited. The Backpack Program provides food for the kids to take home on Friday after school that lasts them till Monday. I wanted to provide a few different brand identities. I wanted to create logos that could function like a badge similar to old-school patches or buttons we all had as kids.

Logo 1

The first few logos were based on the idea of 8bit design. It’s retro enough that parents now familiarize with it but youthful enough to be exciting and unique.

Logo 2

Logo 3

Logo 4

Logo 5

This was created with a similar idea except using minimalism.